OUTSIDE THE BOX: Few campaigns have been as anticipated this season as Marc Jacobs' starring Victoria Beckham. The first image, which broke in the February issue of W, partially let the cat out of the bag — it shows a giant Marc Jacobs shopping bag with Beckham's legs peeking out, with no signs of her much-photographed face.

"There was a lot of discussion about Victoria being in our ads and tons of blogs on the Internet about 'Should she or shouldn't she?,' 'What's going on with Marc Jacobs?,' and 'Has he lost his mind?'," Jacobs explained. "We thought the funniest thing would be to show the Victoria Beckham ads that don't show Victoria Beckham, but just to see those legs coming out of the bag."

Those who think they were duped after all that buzz shouldn't worry: there are many more images on their way, in February issues of Vogue and Interview.

In the Juergen Teller photos slated to appear in fashion books over the next few months, Beckham is popping her head out of the shopping bag, stepping out of a gift box, or simply posing with her best signature pout.

"The images are humorous and ironic," Beckham said. "You can't be afraid to experiment with fashion, especially when working with Marc and Juergen — you have to push the envelope and show a different side.

"Marc is a genius," she added. "I completely trusted his vision and the opportunity to work with Juergen again after so many years was a privilege."

Jacobs recalled his first meeting with Posh — a fashion designer herself — in her hotel room at the Ritz in Paris. "I told her, 'People will think it's an odd choice for me to have made, and people will think it's odd for you to do. I mean, you're not really my girl,' although I never think that I have one," he said.

"And I said, 'I like the idea of you being this product, and you being this product that Marc Jacobs producing, like a doll or something," he added. "I explained it to Juergen and he made the big shopping bag and a big box and had Victoria dressed in our clothes."