Memo Pad: Out of the Cold... Simply More

When Brian Farnham left his post as editor in chief of Time Out New York in late January, his official statement in the magazine's release was comically...

The magazine had a show on PBS for two years, which was most recently underwritten by The Container Store, Clorox, L'Oréal and TIAA-CREF, but the partnership between the network and Real Simple ended last year. The magazine has also spun off Real Simple Travel, Real Simple Food, Real Simple Weddings, airtime on XM radio, books and a line of products at Target.

Editorial development director Jim Baker has overseen many of these brand spin-offs, and appropriately is teaching a class starting today at New York University's Center for Publishing about brand development for magazines. The course, which has an expected enrollment of 10 students, will cover topics on building content for the Web, books and special issues, marketing and events. "People who are diehard print people really have to think about what they do as multidimensional," Baker said. "When you shipped a magazine there was a lull. You were having long lunches and things sort of stopped. Now you have to think about what you're doing on all sorts of levels. It's a four dimensional, multidimensional chess game." — Stephanie D. Smith
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