Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Memo Pad: Out, But Remaining... Beauty Alone... Swapping Spots...

Martha McCully is packing it in after almost six years as executive editor at In Style - at least, her full-time gig.

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fashion-memopad/news
OUT, BUT REMAINING: Martha McCully is packing it in after almost six years as executive editor at In Style — at least, her full-time gig. She claimed Wednesday that she was giving up her desk to become a consultant to In Style so she could "pursue other opportunities" outside the Time Inc. title.

McCully said she will remain on the masthead for a while, but is looking forward to pursuing other interests in the beauty, wellness and entertainment worlds, both online and on television. "I'm excited about getting back in the beauty world, and doing more projects there," she said. "I'll also be writing for other magazines and doing different projects."

In addition, McCully plans to do some travel writing and will balance her time between Los Angeles and New York. Next month, she will begin taping the third season of "Design Star," the HGTV interior design reality show that she judges, along with Cynthia Rowley and Vern Yip. In Style hasn't named a replacement for McCully; however, some observers saw the duties taken up by deputy managing editor Eilidh MacAskill, who is returning from maternity leave, as being similar to those of McCully's. — Amy Wicks

BEAUTY ALONE: Add another title to the unlikely grab bag of magazines trumpeting their increased beauty coverage: Vanity Fair has its first-ever beauty director. SunHee Grinnell has been promoted from senior photography and beauty editor, having served in dual photo and beauty editing roles there at various intervals since 1990. Vanity Fair editor in chief Graydon Carter said in a statement, "Especially as we expand our coverage of the beauty industry on the Web, this is an ideal role for her."

Asked to elaborate on what such increased beauty coverage on the Web might look like, a spokeswoman said: "Nothing has been solidified yet," but mentioned as possibilities a more-frequently updated Web version of the magazine's beauty page or listings of "beauty happenings" in major cities. — Irin Carmon

SWAPPING SPOTS: Did Lesley Rotchford miss the expansive cafeteria at Hearst Tower that much? The former Cosmopolitan features editor left the magazine eight months ago to become articles editor at Allure, but is returning to her former stomping grounds as deputy editor. Rotchford replaces Theresa O'Rourke, who left last month to join Every Day with Rachael Ray as executive editor. Rotchford spent six-and-a-half years at Cosmo before jumping to Allure in June. She will return to her old digs Monday. — Stephanie D. Smith
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