ONE MORE TITLE: Hearst Magazines International continues its overseas march, with a new edition of Town & Country debuting in September in the Philippines. In partnership with Summit Media — which also publishes Hearst titles Cosmopolitan, Seventeen and Good Housekeeping in the Asian country — Town & Country Philippines will include a mix of content from the original edition as well as local stories and will be headed up by editor Monique Villonco and Mia Borromeo, editor at large. George Green, president and chief executive offi cer of Hearst Magazines International, said, curiously, that in selecting new international editions, "the partner is often more important than the magazine." On that note, he added Town & Country was cobranded with Seven Seas Magazine in Japan, starting with the August issue. The magazine will not have "Town & Country" on the cover, but content will be included inside. "It's an unusual extension of an existing magazine," Green said. "But it's very high quality." — A.W.
fashion-memopad
fashion-memopad
August 28, 2007
Memo Pad: Open Season... One More Title...
The great democratization of criticism promised by the Internet is in full swing, even on blogs run by major media organizations.
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