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TRAVELING MAN: Condé Nast Traveler has hired Warren Ho as luxury goods director. Ho had been managing director for international advertising at The New York Times. He succeeds Daryl Bowman, who was promoted to advertising director. As for the nasty business downturn hitting the economy in general and the magazine world in particular, no one seems to have informed the traveling public: Vice president and publisher Lisa Hughes said the magazine is up 30 ad pages as of June and noted that the travel, airline, destination and business/financial categories are strong.
MATURE BY NATURE: Move over, spring chickens. Femmes, a new French glossy targeting the mature woman, has hit newsstands. The launch issue of the Groupe Prisma Presse-owned monthly, which targets 40- to 45-year-olds, features 50-year-old Andie MacDowell on its cover and includes profiles on Sean Penn, Hillary Clinton and Melita Toscan du Plantier, director of the Marrakech International Film Festival. Counting 205 pages, including 50 ad pages, topics covered include fashion, culture and lifestyle. Advertisers in the first issue include Prada, Yves Saint Laurent and Lancôme, as well as lifestyle brands such as Nepresso and Mercedes-Benz. The average page costs 15,000 euros, or $24,000. According to a spokeswoman, investment in the magazine, which has a planned print run of 100,000 copies, totals 10 million euros, or around $15.8 million. The cover price is 3.90 euros, or around $6, reduced to 2 euros, or approximately $3, for the first issue.
— Katya Foreman