Memo Pad: On Location... Nonfamily Man at the Top at Forbes...

W magazine is up next for a cameo on "Gossip Girl."

NONFAMILY MAN AT THE TOP: In June, Forbes welcomed True/Slant founder Lewis DVorkin back to the company (after a decade at AOL) and installed him as chief product officer. On Monday, Forbes Media signaled an even greater organizational shift when it said two Forbes brothers are stepping aside as an outsider comes in to take over as president and chief executive officer. Mike Perlis, formerly a general partner at venture capital firm SoftBank Capital and head of Ziff Davis, has been hired to run day-to-day functions.

After 14 years as chief operating officer, Tim Forbes will step down but remain chairman of Forbes Digital and a member of the board, while Steve Forbes is relinquishing the ceo title after two decades at the top but will continue as editor in chief of the magazine and chairman of the board. Perlis’ installment as ceo of Forbes is of note, as it’s the first time in the company’s history that a non-family member has been tapped for the top spot. — Amy Wicks

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