Women’s Wear Daily
04.17.2014
fashion-memopad
fashion-memopad

Memo Pad: Old News... Short Stint... To the Rescue...

In just a few short weeks, Lindsay Lohan will be on the September covers of Maxim and Elle — and while the timing couldn’t be better for Maxim, some argue Elle might not share the same fate.

fashion-memopad/news
IN THE MAIL: For those wondering what Jane subscribers will receive now that the title has folded, fear not — Condé Nast will send those 450,000 or so readers either Allure, Glamour or Lucky. Insiders say a good chunk of those subs will likely end up becoming Glamour subscriptions, being that its demographics are the most similar to Jane's. Though the extra subscriptions could provide a short-term boost to Glamour's circulation, retention rates from subscriptions rolled over from another title after a closure are usually lower than 10 percent. As for ads placed in Jane's September issue, advertisers will have their choice to either run an ad in another Condé Nast title or pull their insertion order, sources said. — Stephanie D. Smith
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