ASHTON ROCKS OUT: Has Ashton Kutcher been taking fashion tips from the London rock scene? In one of the shots from the actor's spring campaign for Pepe Jeans London, Kutcher sports a rockabilly quiff and moody pout à la Amy Winehouse, while in another he cuts more of a Pete Doherty figure, wearing a cotton vest and peaked hat. Daria Werbowy is also featured in the ads, but her look seems to have been inspired by Eighties guitar bands instead: She's been styled with tangled hair and a bandana, wearing a bleached-out, zippered denim miniskirt. The campaign was shot by David Sims in New York and styled by Joe McKenna, under the creative direction of Giovanni Bianco. While Werbowy is signed to Pepe Jeans for spring only, Kutcher will be featured in the Madrid-based brand's campaigns through the fall.
Kutcher's edgy campaign for Pepe, which breaks in the March issues of magazines including British Vogue, GQ and Dazed & Confused, marks quite a departure from the brand's previous Sixties aesthetic. During Sienna Miller's tenure as the face of the brand, the denim label tended toward soft-focus, black-and-white shots that riffed on Miller's Edie Sedgwick look. — Nina Jones