fashion-memopad
fashion-memopad

Memo Pad: Numbers, Please... Over the Hill... Ashton Rocks Out...

Portfolio has published six issues since its debut in April, but so far, the jury remains out on whether consumers are reading the Condé Nast business title.

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OVER THE HILL: MTV apparently will be looking for another magazine partner for its hit series "The Hills" next season. The show's second season ended with Lauren Conrad and her partner in crime, Teen Vogue intern Whitney Port, going to Paris to assist then-senior editor Kimball Hastings as he covered the Crillon Ball. Port is listed as West Coast fashion contributor and Conrad as intern in Teen Vogue's March issue, the same one where the Crillon Ball coverage will appear, but, according to a spokeswoman, their presence will cease to exist after that. "The girls have moved on from Teen Vogue," she said, declining to say whether or not Teen Vogue will be part of the series next time (which probably means it won't be). The two partners benefited greatly from cross-promotion — Teen Vogue featured both girls on its August 2007 cover, a top seller for the year, and Conrad by herself on its June/July 2006 cover. An MTV spokeswoman did not return calls for comment by press time. — S.D.S.

ASHTON ROCKS OUT: Has Ashton Kutcher been taking fashion tips from the London rock scene? In one of the shots from the actor's spring campaign for Pepe Jeans London, Kutcher sports a rockabilly quiff and moody pout à la Amy Winehouse, while in another he cuts more of a Pete Doherty figure, wearing a cotton vest and peaked hat. Daria Werbowy is also featured in the ads, but her look seems to have been inspired by Eighties guitar bands instead: She's been styled with tangled hair and a bandana, wearing a bleached-out, zippered denim miniskirt. The campaign was shot by David Sims in New York and styled by Joe McKenna, under the creative direction of Giovanni Bianco. While Werbowy is signed to Pepe Jeans for spring only, Kutcher will be featured in the Madrid-based brand's campaigns through the fall.

Kutcher's edgy campaign for Pepe, which breaks in the March issues of magazines including British Vogue, GQ and Dazed & Confused, marks quite a departure from the brand's previous Sixties aesthetic. During Sienna Miller's tenure as the face of the brand, the denim label tended toward soft-focus, black-and-white shots that riffed on Miller's Edie Sedgwick look. — Nina Jones
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