THE GREAT OUTDOORS: VF Corp.’s Italian outdoor brand Napapijri and Milan-based publishing house Electa Mondadori have teamed up for a new book called “Commitment, When the World Must Come Together as One,” a selection a photographs of environmental and social philanthropists, including Nelson Mandela, Harvey Milk, Bill Gates and Angelina Jolie. “Napapijri has always been very devoted to raise awareness of environmental and social issues,” explained president of sportswear and contemporary brands at VF International Martino Scabbia Guerrini, at the Napapijri flagship in Milan on Tuesday. According to Scabbia Guerrini, 1 percent of the label’s turnover benefits nonprofit organizations.
“Napapijri is a natural partner for us given its involvement in environmental causes and associations. We hope that ‘Commitment’ helps to raise public awareness,” said Martina Mondadori, the fourth generation of Italy’s Mondadori publishing dynasty and president of Memoria, a marketing firm that oversaw the project.
— Emilie Marsh