Memo Pad: Not in the Plans... Posh Raises Elle... Couterattack...

The job cuts feared at Martha Stewart Living Omnimedia Inc. came in a rather unexpected place...

Appeared In
Special Issue
WWD Year In Fashion issue 2007/12/11
Even as MSLO has retreated from its pitch to younger readers, Stewart herself is said to be energetically involved in the launch aimed at older readers. According to sources with knowledge of the project, the working title is M, which also happens to be the name of Macy's magazine — Stewart designs a line of home goods for the department store — and is also a copyright owned by Condé Nast's GQ, subsequent to the closure of Fairchild's M magazine. Stewart's first choice of title was said to be Grace, but that was already shared by several Christian magazines and a magazine "for Memphis women of color." A table of contents for the magazine is circulating within the company (one source cited a roundtable billed on the TOC as: "Martha Stewart, three friends, a bottle of wine, and a burning issue: sex after 50." A prototype is expected next spring, followed by a test issue in the fall. The company declined to comment on it.
— Irin Carmon

POSH RAISES ELLE: Though Victoria Beckham rarely smiles for the cameras, the paparazzi apparently still have respect for the Spice Girl. During her photo shoot in Paris for Elle's January issue, the paparazzi followed her to each location, snapping pictures and distributing them to blogs before Beckham could change into a new look. After chasing her through the Paris streets, they decided to show their gratitude. "When we finished and she went into the motor home and changed, the paparazzi — maybe a dozen or so — stood around the motor home in a semicircle, with their cameras at their feet and applauded her for being so gracious all day," said a source on the set. Beckham and Elle editor in chief Robbie Myers appeared on "Larry King Live" Monday night to promote the issue.
— Stephanie D. Smith

COUNTERATTACK: In response to the major fashion industry investigation conducted by the Italian TV program "Report" on Dec. 4, which alleged nebulous ties between advertisers and editorial coverage, Franca Sozzani, editor in chief of Vogue Italia and L'Uomo Vogue, shared her point of view in her first-ever TV interview broadcast live on Friday by Italian TV talk show "Le Invasioni Barbariche" ("The Barbarian Invasions"). The popular TV program, which is known for its face-to-face interviews, aired a 30-minute live session in which Sozzani answered to the claims on "Report" that she shuns Italian studios, photographers (except for her son, Francesco Carrozzini) and stylists in favor of foreign ones. Another sticky point addressed was that of journalists, fashion editors and art directors giving professional advice in exchange for payment. "I've worked in this business for 20 years and I wouldn't be so respected if I weren't completely free to decide what to publish in my magazine, without any advertising influence," said Sozzani. "And I still believe that Milan is the most important fashion week, so I privilege Italian houses. In terms of photography, I have put together a winning team that includes foreign people, just like Real Madrid [the soccer team] doesn't only depend on Spanish players."
— Chiara Hughes
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