THE GREEN MACHINE: The green media trend shows no sign of exhausting itself — at least not between now and Earth Day on April 22. Hearst Magazines said Thursday that on Earth Day it will launch a Web site, Thedailygreen.com, aimed at 'green consumers." The other reigning media buzzword, 'user-generated," is also in evidence: 'While content will be an important element of The Daily Green, it is the community of followers of the green movement that will inform the sensibility of the site," said Hearst. The statement cited a feature called 'Weird Weather Watch," a user-generated photoblog documenting climate change. House Beautiful will pitch in with editorial coverage, and The Daily Green will have MySpace and Facebook profiles.
And, for anyone who has missed the ubiquitous Sundance channel ad campaign for its weekly prime-time earth-friendly programming, the channel will be airing the first episode of a 13-week Tuesday prime-time series on the environment on Tuesday. 'The Green," a total of three hours of programming, includes an original series entitled 'Big Ideas for a Small Planet," followed by a premiere of an eco-oriented documentary. A segment on green fashion featuring designer Linda Loudermilk and Patagonia, with requisite tart commentary from Carson Kressley, will air May 8. In the meantime, the likes of Isabella Rossellini, Avril Lavigne and Moby were expected at the launch party at ABC Home Thursday evening, where Rufus Wainwright was to perform. — Irin Carmon
FROM WEBCAST TO BROADCAST: First, it was all about the Internet. Now, publishing companies are rushing to get their content onto television. Hearst unveiled a deal with Fox TV earlier this week to codevelop TV programming, and now Meredith Corp. is out to grab the next generation of its Baby Boomer service titles with Better.tv, a broadband network with female-friendly content. Better.tv will include 20 channels with food, home, style, entertainment, relationships, fitness and health information, with programs ranging from two to 30 minutes long created by the company's in-house production division, Meredith Video Solutions. Better Homes & Garden's Web site, bhg.com, is the first to carry Better.tv content. The programming then will roll out to the rest of Meredith's sites: lhj.com, fitness.com and the parenting portal launching in the summer. Additionally, Meredith this fall will launch Better, a daily, hour-long show based on the Better.tv broadband content, on eight of its broadcast stations. The company hopes to eventually syndicate the program to other networks. A separate television production team will edit the content for the show. — S.D.S.