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BEHIND THE SCENES: Diane von Furstenberg's collaboration with artist François-Marie Banier and model Natalia Vodianova for her ad campaign is making its debut in select March magazine issues. Those wanting a peek into the creation of the images, which combine photography, painting and words, can do that from today on dvf.com. The designer's official site will offer a link to an online art gallery, which presents images from the campaign, as well as information on the making of the project, including Banier's artistic process, and biographies of the artist and Vodianova. In addition, there is a five-minute-long video clip documenting the project, which evokes the mood of the photos.- Lagerfeld Draws out Brazil Moment
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Von Furstenberg is likely to build on the concept of an online art gallery for future initiatives. "I loved the idea of telling the story in an online art gallery," she said. "It shares the experience as an insider and preserves the integrity of the project....The film and the images reflect the story beautifully and show the emotion." — Marc Karimzadeh
TWO TITANS: After three seasons providing the off-field looks for the AC Milan soccer club, Dolce & Gabbana is firming up its relationship with the Champions League-winning team. The Milan-based fashion house will become the premier, or, Gold sponsor of the team, which is owned by media magnate and former Italian Prime Minister Silvio Berlusconi.
The designers declined to disclose the cost of the top sponsorship, but said it was worth the investment. "AC Milan is one of few companies worldwide that has a real sense of image and fashion," said Domenico Dolce.
As part of the deal, the Dolce & Gabbana logo will appear prominently during and after AC Milan matches. "I have to admit that Domenico is much more of a soccer fan than I am," said Stefano Gabbana. "However, when you go to a game and see an architect, a politician, a lawyer, a worker — young and old together — you realize how important soccer is culturally and thus it's something that interests me and something I need to be involved in."
To mark the sponsorship, the designers produced a calendar, shot by Mariano Vivanco and filled with AC Milan starters. Furthermore, the designers have extended their reach to the youngest generation of players. Starting this season, kids at the AC Milan Junior Camp will kick the ball around in uniforms sporting the D&G Junior logo. "We are two Milan companies and we both care very much about our Milan roots," said Adriano Galliani, executive vice president and chief executive officer of AC Milan. "There are few things that work very well inside Italy and I believe Dolce & Gabbana and AC Milan are two of them." — Courtney Colavita
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