NEW FACE: So you can pep up a dowager after all. The Wall Street Journal reported Monday that individually paid and total subscriptions are up, 4.5 percent and 0.6 percent, respectively, since the newspaper's redesign in January. The Audit Bureau of Circulations March 2007 FAS-FAX statement, also released Monday, has individual subscriptions climbing 3.3 percent, although they did not achieve the 9.2 percent rise reported for the previous six-month period ended in September 2006. A Dow Jones spokesman said the latest ABC report marked three consecutive periods of growth, adding that "no one has the same track record."
ABC shows The New York Times' daily circulation down 1.9 percent and Tribune Co.'s Los Angeles Times' falling 4.2 percent; the Chicago Tribune's daily circulation declined 2.1 percent. Back in New York, News Corp.'s New York Post's daily circulation jumped 7.6 percent, trumping the New York Daily News, which grew by 1.3 percent. — Amy Wicks
BRINGING BACK: Hearst Magazines and Hoffman Media, which publishes a magazine with Food Network personality Paula Deen, said Friday the companies had formed a joint venture to resurrect Victoria, a women's title that focused on "romantic living." Hearst published the magazine from 1987 to 2003 for women who, according to the company, "recognize the importance of beauty and manners and traditions in daily life." This time, Victoria will be under the direction of Hoffman, which also publishes Southern Lady, Tea Time and Taste of the South. Hoffman will handle all editorial, advertising, production and distribution of the title from its Birmingham, Ala., headquarters; Hearst will contribute the Victoria trademark, copyright, the Web site URL, victoriamag.com, subscription database and access to historical content of both editorial and art. Victoria will publish bimonthly beginning with a November/December issue; Hoffman's goal is to have a 250,000 rate base after two issues. — Stephanie D. Smith