Memo Pad: New Name... Missing the Target... Stylish List...

Looks like Dudes Inc. got passed over as the name for Dennis Publishing 2.0.

STYLISH LIST: Apparently a spot on a Condé Nast masthead ups your odds of making Vanity Fair's Best Dressed List. This September, a number of Condé Nasters make the cut, including some from VF's own masthead. Fashion and style director Michael Roberts, Vanity Fair contributing editor Lisa Eisner and photographer at large Jonathan Becker appear, as do Mitch Glazer, Hollywood producer and close friend of Vanity Fair editor Graydon Carter, and his wife, actress Kelly Lynch. Glazer is editing the magazine for Condé Nast Media Group's latest brand extension, "Movies Rock." Corporate cousin Vogue is also well represented, with Teen Vogue editor in chief Amy Astley; Vogue style director Alexandra Kotur; Marina Rust Connor, Vogue contributing editor, and Bee Shaffer, daughter of Vogue editor in chief Anna Wintour. (Of note: Shaffer does not list her mother as a fashion icon in her blurb — instead opting for Joan Didion, Irving Penn and her sister-in-law, Kathryn Neale, but she does admit to borrowing her mother's sunglasses.)

The list also recognizes fashionable couples David and Victoria Beckham, Brad Pitt and Angelina Jolie and Ruben and Isabel Toledo. Why name them to the list? "Because they're Manhattan's Latins," says the magazine. (They and nearly half a million others, according to the 2000 New York Census.)

One of those "Latins," Gisele Bündchen, is on Vanity Fair's September cover. The leggy Brazilian was shot by Mario Testino, who, along with Roberts, also produced a Brazilian photo feature inside. — S.D.S.

W APPOINTMENT: Brooke Magnaghi has been promoted to accessories and jewelry market director of W magazine, overseeing all jewelry coverage and assuming responsibility for the magazine's accessories coverage following the departures from the company of Alison Burwell, formerly jewelry news editor, and Meggan Crum, its previous accessories director. Magnaghi had been W's jewelry fashion editor.
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