fashion-memopad
fashion-memopad

Memo Pad: New Faces for Sean John... Friends of Hastreiter... In the Pool...

Two winners were crowned in Sean John's online model search, and the duo will appear in the brand's fall and holiday marketing campaigns.

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STILL FALLING: Advertising spending fell 14.2 percent during the first quarter, and preliminary numbers show the second quarter is on a comparable plane to recent months. According to TNS Media Intelligence, magazine media spending was down 20.5 percent, television declined 9.7 percent, newspapers fell 25.5 percent — but Internet display advertising rose 8.2 percent during the period.

Procter & Gamble is still the number-one advertiser, but its ad spending during the first quarter dropped 17.8 percent to $674 million. Verizon came in at number two, up 3.1 percent to $577 million, followed by AT&T, down 1.2 percent to $459 million. General Motors, the fourth largest advertiser, was down 19.1 percent to $424 million, followed by Johnson & Johnson, which posted a dramatic rise in spending, up 28.9 percent to $397 million. News Corp. was number six, down 15.7 percent to $341 million, while spending at Sprint Nextel Corp. rose 30.3 percent to $317 million. At Walt Disney, spending fell 9.9 percent to $303 million, and Time Warner Inc., which came in at number nine, cut spending by 24.4 percent to $263 million. General Electric Co., which rounded out the top 10, boosted spending by 4.1 percent to $261 million.

By category, automotive remains at the top, although spending was down 28.4 percent to $2.3 billion. Telecom came in at number two, up 3 percent to $2.07 billion, followed by financial services, down 18.1 percent to $1.9 billion and local services, down 14.7 percent to $1.8 billion. Direct response, number five on the list, was down 17.4 percent to $1.6 billion, followed by miscellaneous retail, also down 18.4 percent to $1.5 billion.

— Amy Wicks

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