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Memo Pad

Memo Pad: New Chiefs... Up, But Things Don't Look Good...

Memo Pad: New Chiefs... Up, But Things Don't Look Good...

by Stephanie D. Smith and Amy Wicks

Posted Friday January 25, 2008

Last Edited Thursday July 03, 2008

From WWD Issue 2008/01/25

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"Interview is one of those places where it's a cultural intersection," said Baron. "I think what my mission is to be is to make that fusion of these elements really strong and try to upgrade to its highest point, its cultural points."

Discussing his plans for Interview, Brant said he aims to invest in the magazine. "We plan on continuing the tradition of the best photographers and giving them a forum to show the up-and-coming great photographers." Brant also said he will immediately start expanding the magazine's presence online.

Many media insiders wondered what Interview would be without Sischy and her relationships driving the content of the magazine, to which Brant responded: "To say that Interview is a product of Ingrid's friends...that's like saying what's Vogue going to be like without Grace Mirabella? Anna Wintour does a really great job."

Sischy and Sandra Brant will stay with the magazine through a transition period, but Peter Brant said the door was open for the pair to contribute to the magazine in the future. In a statement, Sischy and Sandra Brant said, "We wish nothing but the best for them, and Brant Publications, and we will do everything to make this a smooth transition with our wonderful staff." The news of their departure from Interview, and Sandra Brant's sale of her 50 percent stake, was first reported Wednesday on WWD.com. — Stephanie D. Smith

UP, BUT THINGS DON'T LOOK GOOD: It's earnings season once again and Meredith Corp. led off by reporting a sizeable increase in publishing operating profit, at nearly 30 percent, to $45 million for the second quarter ended Dec. 31, as compared with the same period a year ago. Publishing revenues grew 5 percent to $309 million, with an 8 percent rise in ad revenues, led by More, which was up 30 percent. Overall for the company, net earnings were up 3 percent, to approximately $36 million. During an earnings conference call, company executives told analysts that third-quarter publishing and broadcasting ad revenues are running lower compared with the third quarter a year ago. Meredith's stock is still trading near its 52-week low. On Thursday it closed at $46.40.
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