Women’s Wear Daily
04.17.2014
fashion-memopad
fashion-memopad

Memo Pad: New Bag ... Revolving Door ... Who Was First?

There's been some seat swapping in Elle's accessories department.

fashion-memopad/news
NEW BAG: There's been some seat swapping in Elle's accessories department. Nina Sterghiou has been named accessories editor, replacing Lauren Benward, who left the magazine earlier this month. Sterghiou contributed to Time Style & Design and New York before joining Elle. Meanwhile, Kyle Anderson, previously an assistant in the department, was promoted to associate accessories editor, replacing Monika Pernal, who has also left the company. — Stephanie D. Smith

REVOLVING DOOR: Mary Berner wasted no time finding a new publisher of Reader's Digest, naming Jeff Wellington to the post on Wednesday. As reported by the New York Post, Vanessa Reed left to return to Meredith Corp. as associate publisher of More and Fitness. Wellington will begin Oct. 22, joining from The Parenting Group (which publishes Parenting and Babytalk), where he served as president and group publisher since December 2005. He will report to Eva Dillon, president of RD Inspiration and group publisher of Reader's Digest. During the past year, Wellington assisted in The Parenting Group's transition to Bonnier Group from Time Inc. He could not be reached by press time.
— Amy Wicks

WHO WAS FIRST?: Aesthetics are clearly more part of the business magazine conversation than ever, with Fortune and BusinessWeek both redesigning to chip away at one of Portfolio's supposed competitive advantages. But Fast Company, on a determined rebound, is laying claim to having been there all along, both in terms of editorial emphasis and its pages. As proof, Fast Company has a Masters of Design issue each October, which this year is Christine Osekoski's first issue as publisher. This year's issue has 85 ad pages, an 83 percent increase over last October, with a 22 percent increase year to date. Industrial designer Yves Béhar is on the cover and the magazine singles out a "talent pool" that includes retail store designer Masamichi Katayama, who's worked for Marc Jacobs, and Stephen Burks, who did the bottle for Calvin Klein's ckIN2U.
Osekoski also recently hired an associate publisher: Amie Deutch, who had the same position at FHM — picked in part, Osekoski said, for her contacts in nonendemic advertising categories like liquor. And the changes aren't only on the print side: the magazine will relaunch its Web site at the BlogWorld convention in November.
— Irin Carmon
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