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Jill Griffin, marketing director, Hearst Magazines Digital Media, said this is the company's seventh teen-related site. "We have a strong footprint on prom," she said, noting that last year girls spent approximately $235 million on prom dresses. Prom is an advertiser-rich event for Hearst magazines but, so far, DonateMyDress.org doesn't have any advertising. — A.W.
RUNNING OFF: Harper's Bazaar is trying to elbow into the feeding trough that is collections coverage. After WWD Collections and New York Look, now comes Bazaar's Runway Report, which debuts this summer and will cover the fall 2008 collections. The spin-off is based on a column of the same name that runs in the magazine in January and June. Runway Report will include a guide to the looks on the runways in New York, Paris, Milan and London. Kristina O'Neill, Bazaar's fashion news/features director, will edit the 200 page publication. Hearst will distribute 200,000 copies, with 100,000 sold on newsstands for $6.95 apiece (on sale July 29) and 100,000 being sent to subscribers with household income of over $100,000. The issue will be mailed in between the August and September issues.
— Stephanie D. Smith
NEW MAN AT THE TOP: Steve DeLuca will swap his 4 Times Square offices for another at Condé's Third Avenue offices (also home to WWD). He was named the next vice president and publisher at Details, succeeding Chris Mitchell, who moved over to become vice president and publisher of Wired. DeLuca had been associate publisher of Condé Nast Traveler for a year, and has served as associate publisher of Maxim, Vanity Fair and In Style. From 2004 to 2006, he was publisher of Rolling Stone, but was let go after a dispute with Jann Wenner over the location of a party to celebrate the title's 1,000th issue. Meanwhile, Condé Nast Traveler will promote ad director Beth Lusko to replace DeLuca as associate publisher. Daryl Bowman will become ad director replacing Lusko. Bowman was previously international ad director and oversaw all of the fashion business at the magazine. — S.D.S.
COOK-OFF: That "bake-off" that Entertainment Weekly was staging to determine what the magazine will look like later this year? Sources close to the magazine say John Korpics' design was chosen as the winner the day that Geraldine Hessler was shown the door last Friday. Hessler, Korpics, Richard Baker and Paula Scher presented their versions of a revamped EW. But Korpics won't be brought on as the magazine's new design director, instead remaining as a consultant, a spokeswoman confirmed. Hessler, incidentally, was Korpics' number two at EW before he jumped to Esquire and later In Style, which he left late last year. — S.D.S.
RUNNING OFF: Harper's Bazaar is trying to elbow into the feeding trough that is collections coverage. After WWD Collections and New York Look, now comes Bazaar's Runway Report, which debuts this summer and will cover the fall 2008 collections. The spin-off is based on a column of the same name that runs in the magazine in January and June. Runway Report will include a guide to the looks on the runways in New York, Paris, Milan and London. Kristina O'Neill, Bazaar's fashion news/features director, will edit the 200 page publication. Hearst will distribute 200,000 copies, with 100,000 sold on newsstands for $6.95 apiece (on sale July 29) and 100,000 being sent to subscribers with household income of over $100,000. The issue will be mailed in between the August and September issues.
— Stephanie D. Smith
NEW MAN AT THE TOP: Steve DeLuca will swap his 4 Times Square offices for another at Condé's Third Avenue offices (also home to WWD). He was named the next vice president and publisher at Details, succeeding Chris Mitchell, who moved over to become vice president and publisher of Wired. DeLuca had been associate publisher of Condé Nast Traveler for a year, and has served as associate publisher of Maxim, Vanity Fair and In Style. From 2004 to 2006, he was publisher of Rolling Stone, but was let go after a dispute with Jann Wenner over the location of a party to celebrate the title's 1,000th issue. Meanwhile, Condé Nast Traveler will promote ad director Beth Lusko to replace DeLuca as associate publisher. Daryl Bowman will become ad director replacing Lusko. Bowman was previously international ad director and oversaw all of the fashion business at the magazine. — S.D.S.
COOK-OFF: That "bake-off" that Entertainment Weekly was staging to determine what the magazine will look like later this year? Sources close to the magazine say John Korpics' design was chosen as the winner the day that Geraldine Hessler was shown the door last Friday. Hessler, Korpics, Richard Baker and Paula Scher presented their versions of a revamped EW. But Korpics won't be brought on as the magazine's new design director, instead remaining as a consultant, a spokeswoman confirmed. Hessler, incidentally, was Korpics' number two at EW before he jumped to Esquire and later In Style, which he left late last year. — S.D.S.
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