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When asked about Stone's outspoken nature and the controversy caused by her recent comments on China's earthquake, Damiani replied, "I think a person should be judged as a whole. She did a mistake and she apologized. I am absolutely sure that she is a person with a great heart who cares for people."
Stone, an ardent AIDS activist, said her participation in the campaign was decided by Damiani's agreement to donate 2 percent of sales to charity. "We are going to provide clean drinking water in countries where diamonds are mined. It was very important for me that if we are going to take diamonds out of the earth that we put something back in," continued Stone. "It's just a tiny dent that means some kind of example of decency. I found it shocking that no other company would agree to that."
— Marcy Medina