MAKE YOUR OWN MAGAZINE: Time Inc. on Friday will debut mine magazine, a service that combines content from magazines within Time Inc. and American Express Publishing Corp.into a customized magazine that will be tailored to a reader’s interests. The magazine, which will be produced once every two weeks in a digital and 36-page print format, is sponsored solely by Lexus and will be free to readers. Magazines that could be included in these customized issues include Time, Travel + Leisure, Real Simple, Food & Wine and In Style, with a total of 56 editorial combinations available.
Meanwhile, at Time Inc.’s Digital Showcase Wednesday, John Squires, executive vice president, said the publisher would begin testing a paid-content model within the next six to eight months, beginning with mobile. He didn’t detail which products or magazines would be involved. Time Inc. is the latest publisher to consider jumping onto the paid model bandwagon after The New York Times revealed it was examining how it could charge for some of its Web content.
— Amy Wicks