Hearst is seeking punitive damages of at least $500,000, and wants the U.S. Patent and Trademark office to deny registration — or cancel it — for any marks that might "unfairly compete" with Hearst. In addition, Hearst also wants the defendants' Web site domain name, cosmolv.com. A spokeswoman at 3700 Associates declined to comment. — Amy Wicks
Glam Buy: Glam Media Inc. said Tuesday that it has acquired London-based Monetise Ltd., a company that sells ad space for online sites such as Flixster and TV Guide. The terms were undisclosed. Glam, which publishes its own women's lifestyle content and serves ads on independent sites aimed at women, has raised a total of $115 million in venture capital to date. By counting traffic on sites in its ad network, the three-year-old site has quickly become the number-one site for women's content, beating out iVillage and CondéNet, according to comScore Media Matrix Inc.
— Cate T. Corcoran
BEST NOT TO ANSWER AT ALL: David Granger shows off his sensitive side in the July issue of O, The Oprah Magazine. The editor in chief of Esquire magazine, also owned by Hearst, was given the unenviable task of answering the question, "What do you like most about us [women]?" as part of O's feature asking eight male writers "Men! What Are You Thinking?" Granger's response will no doubt score some brownie points with the opposite sex: "We love it when you sit down on the side of the bed and kiss us for no reason," he writes. "We can't get over that. We love it when you ask us for advice on something that really matters to you. We love the way you smell right after you finish exercising. We love the way you look just before you wake up in the morning. We love it when you argue with us about something — movies, sports, politics — that really doesn't matter. We love the way you will fill a silence at a dinner party and we love the way you give us guidance when it comes to our mothers. We love the way you look when you're half-dressed or half-undressed. We love