fashion-memopad
fashion-memopad

Memo Pad: More Eyes on In Style... Vanity Fair's Oscar Comeback...

In Style increased its single-copy sales by 6 percent, to 740,384 in the last six months of 2008. Also, Vanity Fair is up for the Oscar's this year...

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VANITY FAIR’S OSCAR COMEBACK: Hollywood loves a comeback, and Vanity Fair wants to make sure everyone in Tinseltown knows its one-year hiatus from Oscar Week festivities is over. The series of pre-Oscar events, christened “Campaign Hollywood” and cosponsored by advertisers BMW, Dior and Bally, begins Monday with VF portraits of Oscar-nominated and -winning actors being unveiled in the windows of Rodeo Drive boutiques, followed by a party on Feb. 18 celebrating the opening night of the BMW Art Car installation at the Los Angeles County Museum of Art, then a Feb. 19 Dior-sponsored silent auction and launch party for the Paul Haggis-founded artist charity BRANDAID. On Feb. 20, daytime festivities include a test-drive of the new BMW 7 Series beginning at Griffith Park Observatory and ending with lunch at the John Lautner-designed Garcia Home. That night’s festivities include Bally’s Hollywood Domino party on the rooftop of the new Andaz West Hollywood hotel, hosted by Bally creative director Brian Atwood and Kate Bosworth to benefit the Art of Elysium. Finally, the magazine’s famed post-Oscar party returns this year in a new location, the Sunset Tower hotel, which boasts a killer view but much less space than Morton’s. Already several regular invitees have noticed the scale back, quietly asking one another, “I didn’t get my invite this year, did you?” — Marcy Medina

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