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MORE DIFFERENT: The March issue of More magazine will introduce a new logo and the tag line, “For Women of Style & Substance,” which replaces “Celebrating What’s Next.”
“We had a redesign two years ago, but we never felt like we’d finished with the cover,” said editor in chief Lesley Jane Seymour. “The new logo is more stylish, modern and takes the magazine up to the level of its interior.” And, while past issues of the Meredith title specifically reached out to women in their 40s, the new cover look is intended to reach out to women of any age — and, of course, probably attract more readers at the newsstand as well as advertisers. “I’ve had women come up to me and say, ‘I can’t wait to read your magazine when I’m 40,’” Seymour said. “And I tell them, ‘You don’t have to wait!’” The issue hits newsstands on Tuesday.
— Amy Wicks