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Seymour described More as having "a wise, smart, insider voice that resonated with women, and that's why I started reading it and writing for it."
While her challenge will be to keep that momentum going, the magazine is expected to remain relatively niche — its newsstand sales still average under 200,000. "I'm looking forward to not having to compromise so much," Seymour admitted. "If you're selling half a million on the newsstand, you have to do things that sell. You may not like them, but you have to do them."
— I.C.
SOMETHING UP ITS SLEEVE?: Time Warner Inc. has entered into a $2 billion unsecured credit arrangement to pay off short-term debt and also, potentially, to use for future acquisitions. The company has approximately $37 billion in long-term debt, as of Sept. 30. Deutsche Bank AG and Bank of America Corp. assisted with the financing, for a term of three years. There has been plenty of speculation as to the direction of the company under new chief executive officer and president Jeff Bewkes, with some even predicting a divestiture of Time Inc., Time Warner Cable or AOL. Some of the questions could be answered on Feb. 6., the date of the company's fourth-quarter and full-year earnings conference call.
— Amy Wicks
A NEW LAD: Dan Peres on Monday joined the ranks of fatherhood alongside Details' Power and Influence honorees Kevin Federline and Larry Birkhead — and just received a whole new source of subjects for editor's letters. The Details editor in chief's wife, Sarah Wynter, gave birth to a baby boy, Oscar Dallas Wynter Peres, at 9:23 a.m. The baby, their first child, weighed 6 lbs., 6 oz.
— S.D.S.
ON THE BEACH: Given the strength of the euro against the dollar, perhaps it's no surprise Baby Phat used the beaches of Malibu, Calif., to represent Saint-Tropez in its spring ad campaign. Photographer Camilla Akrans, who shot Missoni and Eres for fall, captured Kimora Lee Simmons in form-fitting denim and all-white outfits for the ads, which was inspired by the French resort. For the second season, ads for KLS Collection also were shot; however, Simmons decided to use a model instead of posing herself, to maintain the idea that Baby Phat and KLS Collection are two separate brands. Collectively for spring, the ad buy increased by about 20 percent. The images for Baby Phat will break in the March issues of Vanity Fair, Harper's Bazaar and Nylon, among others, while KLS Collection will make its debut in W, followed by Elle, Visionaire and Harper's Bazaar throughout the spring and summer season.
— A.W.
While her challenge will be to keep that momentum going, the magazine is expected to remain relatively niche — its newsstand sales still average under 200,000. "I'm looking forward to not having to compromise so much," Seymour admitted. "If you're selling half a million on the newsstand, you have to do things that sell. You may not like them, but you have to do them."
— I.C.
SOMETHING UP ITS SLEEVE?: Time Warner Inc. has entered into a $2 billion unsecured credit arrangement to pay off short-term debt and also, potentially, to use for future acquisitions. The company has approximately $37 billion in long-term debt, as of Sept. 30. Deutsche Bank AG and Bank of America Corp. assisted with the financing, for a term of three years. There has been plenty of speculation as to the direction of the company under new chief executive officer and president Jeff Bewkes, with some even predicting a divestiture of Time Inc., Time Warner Cable or AOL. Some of the questions could be answered on Feb. 6., the date of the company's fourth-quarter and full-year earnings conference call.
— Amy Wicks
A NEW LAD: Dan Peres on Monday joined the ranks of fatherhood alongside Details' Power and Influence honorees Kevin Federline and Larry Birkhead — and just received a whole new source of subjects for editor's letters. The Details editor in chief's wife, Sarah Wynter, gave birth to a baby boy, Oscar Dallas Wynter Peres, at 9:23 a.m. The baby, their first child, weighed 6 lbs., 6 oz.
— S.D.S.
ON THE BEACH: Given the strength of the euro against the dollar, perhaps it's no surprise Baby Phat used the beaches of Malibu, Calif., to represent Saint-Tropez in its spring ad campaign. Photographer Camilla Akrans, who shot Missoni and Eres for fall, captured Kimora Lee Simmons in form-fitting denim and all-white outfits for the ads, which was inspired by the French resort. For the second season, ads for KLS Collection also were shot; however, Simmons decided to use a model instead of posing herself, to maintain the idea that Baby Phat and KLS Collection are two separate brands. Collectively for spring, the ad buy increased by about 20 percent. The images for Baby Phat will break in the March issues of Vanity Fair, Harper's Bazaar and Nylon, among others, while KLS Collection will make its debut in W, followed by Elle, Visionaire and Harper's Bazaar throughout the spring and summer season.
— A.W.
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