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Memo Pad

Memo Pad: More Changes... Six Degrees of Separation...

Memo Pad: More Changes... Six Degrees of Separation...

by WWD Staff

Posted Tuesday January 15, 2008

Last Edited Wednesday July 30, 2008

From WWD Issue 2008/01/15

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Also on Monday, group president and publishing director Carey tapped Men's Vogue publisher William Li to become publisher of Portfolio. Li is a close colleague of Carey's, having worked with him at House & Garden when it was relaunched in 1996 and at The New Yorker when Carey was that title's president and publisher. Carey was given oversight of Wired Media and The Golf Digest titles last week during the reorganization, in addition to Portfolio, and will handle larger initiatives across the group of magazines.

A replacement for Li at Men's Vogue has not yet been named, but sources close to 4 Times Square mentioned Details associate publisher Marc Berger as a possible candidate. New publishers at Teen Vogue and wired.com have also yet to be tapped.

As for who could succeed former Teen Vogue publisher Gina Sanders, who was named vice president/publisher of Lucky last week, Teen Vogue associate publisher Alison Adler Matz has been tipped as a candidate.
— S.D.S.

SIX DEGREES OF SEPARATION: More magazine's newly named editor, Lesley Jane Seymour, shares with her readers considerable life experience — in her case, editorship of YM, Redbook and Marie Claire. In a musical chairs sequence only slightly more twisted than your average media cluster, Seymour's predecessor, Peggy Northrop, who left to answer the siren call of private equity at Reader's Digest, was her executive editor at Redbook. When Northrop was editor of More, her own executive editor, Joanna Coles, left to abruptly replace Seymour at Marie Claire. "Peggy actually said to me when she was leaving, 'You should take this job, and I'll be so jealous because I love the readers.' I promised to take good care of them for her," said Seymour.

As for Northrop's view of the musical chairs: "As somebody said, 'It's a long life on a small island,'" she said, pointing out the two women both started out at Vogue and Glamour, the latter under Ruth Whitney. Northrop said she and Seymour talked about making More like Whitney's Glamour, but for women in their 40s and 50s.

Seymour takes over a magazine that, going into its 10th year, has seen better news than many other women's titles: a 25 percent increase on newsstands in the first half of 2007, ad pages up 20 percent last year, a rate base increase next month to 1.2 million and three years in a row on Advertising Age's A-list.
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