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NEW ROLE: Bauer Publishing hired Charlie McNiff, a seasoned sales executive from Wenner Media, to head up ad sales across its celebrity magazines, In Touch and Life & Style. McNiff will become publisher-vice president of agency sales for the Bauer Entertainment Group, which comprises the two weekly magazines. McNiff succeeds Mark Oltarsh, who left the company in September. McNiff was associate publisher of Us Weekly, but left in 2007 after contract negotiations with Wenner chief Jann Wenner fell apart. McNiff then joined OK as associate publisher, but left when Kent Brownridge, McNiff’s former boss at Wenner, joined OK as general manager. In Touch and Life & Style historically have carried fewer ad pages per issue than category leaders People and Us Weekly, but the Bauer titles have suffered steeper declines than its competitors. In Touch has carried a quarter fewer ad pages this year than in 2008, with 666, while Life & Style has suffered a 30 percent decline in paging, at 297. People’s pages are 7 percent behind their 2008 total to date, with 2,441; Us Weekly’s 1,305 pages are 8 percent fewer than in 2008. — S.D.S.