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FACEBOOK IN THE LEAD: When it comes to time spent online, Facebook leads the competition. The social networking site recently posted an increase of 699 percent, to 13.8 billion total minutes in April, versus 1.7 billion in April 2008. According to a new report from Nielsen Online, MySpace had 4.9 billion total minutes, down 31 percent from 7.2 billion the year before. Blogger came in third, up 30 percent to 582 million minutes, and Tagged.com shot up 998 percent to 327 million minutes.
And while Twitter still has a long way to go if it hopes to reach the kind of numbers that Facebook and MySpace are posting, new figures from Nielsen revealed the up-and-coming microblogging site has recently made significant headway. Twitter posted a 3,712 percent increase in total minutes spent on the site, rising to 299 million minutes in April from just 7.8 million total minutes in April 2008. “Twitter has come on the scene in an explosive way, perhaps changing the outlook for the entire space,” said Jon Gibs, vice president, media and agency insights, Nielsen Online. “The one thing that is clear about social networking is that regardless of how fast a site is growing or how big it is, it can quickly fall out of favor with consumers.” Meanwhile, MySpace continues to lead the way with total video streams — at least among social networking and blog sites. Visitors to the News Corp.-owned site spent 384 million minutes viewing video, compared with Facebook, where visitors spent 113.5 million minutes viewing video in April. — Amy Wicks