But this is no populist utopia. The teaser site bluntly proclaims its elite connections in a section called "Friends," which lists a few dozen names that include Tory Burch, Frédéric Fekkai and Tiffany Dubin. Membership will be by invitation or application only and will cost between $250 and $1,200 a year. "The application is not meant to be discriminatory — the idea is to figure out if people have the same ideas about what they want out of travel," Bradley said. (It includes questions about one's top three destinations and three favorite hotels.)
Connoisseur membership, the most expensive, includes "a dedicated phone line and e-mail so you have direct access to Indagare experts, who will give you advice and referrals for your specific travel needs," as well as special rates on private air travel and villa rentals. Bradley said she expected membership to drive revenue, and to have very little advertising except possible sponsored e-mails.
Indagare will be competing with established travel brands like Condé Nast's Concierge.com and, in particular, Quintessentially, a well-established luxury travel membership service founded by Ben Elliot, whose Web site's design is strikingly echoed by Indagare's. — Irin Carmon
Connoisseur membership, the most expensive, includes "a dedicated phone line and e-mail so you have direct access to Indagare experts, who will give you advice and referrals for your specific travel needs," as well as special rates on private air travel and villa rentals. Bradley said she expected membership to drive revenue, and to have very little advertising except possible sponsored e-mails.
Indagare will be competing with established travel brands like Condé Nast's Concierge.com and, in particular, Quintessentially, a well-established luxury travel membership service founded by Ben Elliot, whose Web site's design is strikingly echoed by Indagare's. — Irin Carmon
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