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SPECIAL TWEET: Demi Moore and Ashton Kutcher do it, Diddy does it and even Oprah Winfrey is hooked on it. Now Donna Karan is getting in on the social networking act. DKNY just launched an official Facebook page and is offering an inside view of the day-to-day life of a twittering “DKNY PR Girl” at Twitter.com/dkny.
“After seeing the many Donna Karan and DKNY fan sites that were being created by anonymous people and joined by thousands, we have decided that the interest and enthusiasm for our brands deserves attention beyond what our Web sites provide,” said Patti Cohen, executive vice president of global marketing and communications.
On Facebook, fans of DKNY can follow status updates and post their feelings about current DKNY-related topics. Many of the fans have been expressing their feelings about the dismantling of the iconic DKNY wall in SoHo. A Donna Karan New York Facebook page is expected to launch in the coming weeks.
“DKNY PR Girl,” meanwhile, is a DKNY public relations team group effort, and offers insights into the life of a publicist in New York, from everyday tasks to parties, runway shows and photo shoots.
“The ability to interact with our fans and potential new customers in this arena is very exciting,” said Cohen. — Marc Karimzadeh