fashion-memopad
fashion-memopad

Memo Pad: American Beauty... Rachel Zoe Dot Com

The September issue of Vanity Fair includes its assessment of this year’s best dressed.

View Slideshow




ZOE DOT COM: She’s already on Twitter, MySpace and Facebook, and she has her own television show, but Rachel Zoe has been without a Web site until now. Rachelzoe.com, which launches today and was developed by OperaNewMedia.com, will feature one new apparel, accessory or beauty item Monday through Friday that Zoe has dubbed a must-have. The entry will be followed by a link to buy the item online or, if it’s expensive, a “Parallel Universe” piece that is similar but less expensive. “I’m doing this because I’ve recently come to understand the importance of social media and I’ve become a little obsessed with it. I get addicted answering the questions that people ask me every day,” said Zoe, whose site subscribers (it’s free) also will get a daily “Zoe Report” e-mail highlighting more trends.

The site features tabs for clothing, accessories, jewelry, beauty and lifestyle under which Zoe blogs about her favorite things, as well as an “Ask Rachel” column. There are ads on the site by Piperlime.com, for which Zoe is a consultant, but she says she is not obligated to feature its merchandise nor will she receive payments from any of the items she endorses.

Eventually, there will be links to Zoe’s own branded merchandise, which will launch later this year. During New York Fashion Week, she will launch a collection of jewelry, bags, scarves, sunglasses, hats and fake fur outerwear, which will sell exclusively on QVC throughout the fall season, and she says another retail line is planned within the next year. — M.M.

View Slideshow
Page:  « Previous Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false