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ZOE DOT COM: She’s already on Twitter, MySpace and Facebook, and she has her own television show, but Rachel Zoe has been without a Web site until now. Rachelzoe.com, which launches today and was developed by OperaNewMedia.com, will feature one new apparel, accessory or beauty item Monday through Friday that Zoe has dubbed a must-have. The entry will be followed by a link to buy the item online or, if it’s expensive, a “Parallel Universe” piece that is similar but less expensive. “I’m doing this because I’ve recently come to understand the importance of social media and I’ve become a little obsessed with it. I get addicted answering the questions that people ask me every day,” said Zoe, whose site subscribers (it’s free) also will get a daily “Zoe Report” e-mail highlighting more trends.
The site features tabs for clothing, accessories, jewelry, beauty and lifestyle under which Zoe blogs about her favorite things, as well as an “Ask Rachel” column. There are ads on the site by Piperlime.com, for which Zoe is a consultant, but she says she is not obligated to feature its merchandise nor will she receive payments from any of the items she endorses.
Eventually, there will be links to Zoe’s own branded merchandise, which will launch later this year. During New York Fashion Week, she will launch a collection of jewelry, bags, scarves, sunglasses, hats and fake fur outerwear, which will sell exclusively on QVC throughout the fall season, and she says another retail line is planned within the next year. — M.M.