THE WORLD OF RALPH: In November, Ralph Lauren recruited Departures associate editor Matt Trainor to be editorial director of ralphlauren.com, and now the fruits of his labor have emerged. Originally launched in 2001, the online magazine RL has been relaunched as part of what a spokesman for Polo Ralph Lauren Corp. described as "'merchantainment' — a world where our customers can shop for our products, explore rich content [and] exclusive editorial and interact with the Ralph Lauren brand all at the same time." The new issue is a typical glimpse into the Ralph Lauren universe — an interview with Georgina Bloomberg and her horse-jumping prowess, and stories on wine and spirits, luxury cars, grooming, travel and philanthropy. In contrast to those who believe promulgating luxury goods is best done in print, the magazine is and will remain online only. — Irin Carmon
Memo Pad
Memo Pad: Maybe They Should Just Hit A Jack-in-the-Box...
by
Posted Thursday February 07, 2008
Last Edited Monday June 23, 2008
From WWD Issue 2008/02/07
THE WORLD OF RALPH: In November, Ralph Lauren recruited Departures associate editor Matt Trainor to be editorial director of ralphlauren.com, and now the fruits of his labor have emerged. Originally launched in 2001, the online magazine RL has been relaunched as part of what a spokesman for Polo Ralph Lauren Corp. described as "'merchantainment' — a world where our customers can shop for our products, explore rich content [and] exclusive editorial and interact with the Ralph Lauren brand all at the same time." The new issue is a typical glimpse into the Ralph Lauren universe — an interview with Georgina Bloomberg and her horse-jumping prowess, and stories on wine and spirits, luxury cars, grooming, travel and philanthropy. In contrast to those who believe promulgating luxury goods is best done in print, the magazine is and will remain online only. — Irin Carmon





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