fashion-memopad
fashion-memopad

Memo Pad: Magazine Make Believe... For You, Anything...

Now that Candace Bushnell's novel "Lipstick Jungle" has spawned a TV series — NBC revealed at its upfronts on Monday the soap would begin airing on Sunday nights.

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The perpetual preview status has engendered a rather coy advertising technique — official indifference to the masses, but a near-ubiquity in the entire stable of Condé Nast magazines. This has so far included a story in Bon Appetit, interior party photographs and frequent mentions in several issues of Vogue, a biscuit recipe in GQ and mentions in Details and Gourmet. And, it should be noted for the sake of transparency, a story or two in WWD, also owned by Condé Nast. — Irin Carmon
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