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IF EVIDENCE WERE NEEDED: The third quarter presented more of the same for magazine publishers, with advertising revenue falling 18.6 percent to $4.5 billion, according to the Publishers Information Bureau, which bases its figures on publishers’ rate cards. Meanwhile, ad pages dropped 26.6 percent to 38,625 from July through September. Food and food products advertising was the only category that produced a gain, rising 10.1 percent in revenue and 3.9 percent in ad pages, while the other top 11 categories once again experienced declines. A few subcategories managed a boost in advertising, including hygiene and hair care products and cleansers, polishes and building equipment within home furnishings supplies.
— Amy Wicks
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