Women’s Wear Daily
04.17.2014
fashion-memopad
fashion-memopad

Memo Pad: Madonna Does HB ... If the Shoe Fits ... Ad Finalists ...

MADONNA DOES HB: Apparently, not everyone's tired of Madonna. Peter Lindbergh photographed the singer for Harper's Bazaar, and...

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Most Recent Articles In Memo Pad
Most Recent Articles In Memo Pad

MADONNA DOES HB: Apparently, not everyone's tired of Madonna. Peter Lindbergh photographed the singer for Harper's Bazaar, and sources say it'll be the May cover. Liz Tilberis, editor in chief of HB, said, however, through a spokeswoman, "We are not certain at this moment."

IF THE SHOE FITS: Ferragamo, whose gatefold ads have featured still-life photographs of lined-up shoes, ties and accessories for the past five years, thinks it has some imitators. "I do not like to mention other companies, [but] we do get frustrated when we see ties or shoes advertised the same way we do. It's a clever way that has triggered others to follow," said Massimo Ferragamo, president of Salvatore Ferragamo's U.S. business.

Observers say the closest imitations are Florsheim's ads with a lineup of men's shoes and Chanel's lineup of its ties and accessories.

"Those ads just started," said a spokeswoman for Florsheim. "It's a big campaign they've just broken for spring. For so many years, people thought Florsheim is a typical wing-tip, and we wanted to show the full range of shoes men are wearing." She said she doesn't think the ads were inspired by Ferragamo.

Lyle Saunders, Chanel's vice president of creative services, said Chanel has been advertising accessories that way since 1981 or 1982. He said Chanel began showing tie lineups about five or six years ago. "To me, it's not for anybody to claim," said Saunders, who said he recalls being inspired by Peter Rogers's ads for Bottega Veneta in the Seventies.

AD FINALISTS: Lee, Haggar, Converse and Sears are up for EFFIEs -- annual awards honoring effective ad campaigns. The Lee Riders Apparel "Be Yourself" campaign, created by Fallon-McElligott, Minneapolis; Haggar's Wrinkle-Free Cottons ad by Tracy-Locke, Dallas, and Converse's "Back-to-School" basketball shoe campaign by Houston Effler & Partners, Boston, were nominated in the apparel and accessories category. In the retail category, "The Softer Side of Sears" campaign, created by Young & Rubicam, New York, is a finalist. The awards will be presented June 7 at the Manhattan Center by the New York Chapter of the American Marketing Association.

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