Ray-Ban also has a three-page advertorial in the July issue, and overall, Marie Claire will have nine pages of advertising from Ray-Ban this year — up three over last year. Ray-Ban also paid Marie Claire an additional marketing fee for the program.
Wilson hinted at a "top secret" stunt that is planned to literally stop traffic on Tuesday — no doubt winning LOL (or expletives) from Manhattan drivers. She declined to provide more details, although she said it will involve artist Ron English's billboard.
Henri Bendel is also getting involved in the project by devoting two of its more prominent windows to Ray-Ban and hosting an after party on Tuesday with the billboard designs displayed in the store's atrium, which is typically designed to look like a magazine, said Scott Schramm, senior vice president and general merchandise manager for fashion at Henri Bendel. — Amy Wicks
TIME FOR CHANGE: Another fashion insider is throwing her muscle behind the Barack Obama campaign. Elle associate publisher Samantha Fennell is leaving her position to work on fund-raising for the presumptive Democratic Party nominee. She gave her two weeks' notice on Thursday.
Fennell said she was inspired to take a more serious role in the campaign once Obama gained a majority of delegates on June 3. She attended the June 17 fund-raiser in New York organized by Calvin Klein, Anna Wintour, Shelby Bryan and André Leon Talley, and from there, made the decision to join the campaign. "It's a very entrepreneurial endeavor. It's not like you sit there and someone says, 'OK, this is how you do it,'" she said. "I've been raising money for magazines for 15 years, so I figure I can do this." Prior to joining Elle, Fennell was an advertising director at Vogue, corporate fashion director, Condé Nast Media Group, and ad manager at Teen Vogue during its test phase.