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SHOPPING OUTSIDE OF YOUR CLOSET: The holiday shopping season has begun, and according to Lucky, consumers are in a mood to shop beyond their own closets. “I don’t think there’s this feeling that you’ve got to slink home in the dark if you’ve got a shopping bag with you,” said editor in chief Kim France. To hopefully capitalize on that pent-up demand — as well as boost newsstand sales and Web site traffic, perhaps — the title is launching three initiatives. First, Lucky is in the early phase of adding e-commerce to its Web site through a partnership with Mall Networks. The magazine handpicked 40 retailers from Mall Networks’ web of 700 online and brick-and-mortar stores to curate a selection of clothes, accessories, handbags and shoes available for sale on shopping.luckymag.com. Merchandise will rotate daily and discounts and sales from each retailer will also be posted. All inventory and fulfillment is handled by the individual retailers.
Lucky will also curate goods for the Brooklyn Flea’s pop-up store in New York’s NoLIta neighborhood. The relationship between the two came out of a July article in the magazine in which designer Rachel Comey picked the flea market as one of her go-to bargain haunts. The store will be open Wednesdays to Sundays through Dec. 16, and every day after until Christmas Eve. Finally, those shopping the pages of Lucky’s January issue will have a chance to win an item from every editorial page. Readers can win goods from a BlackBerry ($489) to an Ikea sheepskin rug ($40). — Stephanie D. Smith