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Memo Pad: Lucky Brand Taps Sir Peter Blake... Different Camp...

Lucky Brand has tapped 77-year-old British pop artist Sir Peter Blake to design imagery for its holiday shopping bags, gift boxes and in-store imagery.

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Sir Peter Blake’s Lucky bag

Sir Peter Blake’s Lucky bag.

Photo By Courtesy Photo

BAG SOME ART: Lucky Brand has tapped 77-year-old British pop artist Sir Peter Blake to design imagery for its holiday shopping bags, gift boxes and in-store imagery. Blake, best known for creating the cover art for The Beatles’ “Sgt. Pepper’s Lonely Hearts Club Band” album, incorporated a similar collage style into his new work for Lucky Brand. But while the “Sgt. Pepper” album cover featured a salmagundi of celebrities like Mae West, Karl Marx and Bob Dylan, the Lucky Brand bags and boxes depict anonymous characters from previous decades, along with holiday symbols like toys and snowmen. Blake’s new artwork will hit Lucky Brand’s 182 full-price stores in November, while another bag using an existing Blake work, originally created for Coca-Cola, will be in stores this week. “Lucky Brand has always been inspired by Sir Peter’s ties to rock ’n’ roll and his unique aesthetic,” noted Kristin Patrick, vice president of marketing at the Liz Claiborne Inc.-owned label.

— David Lipke

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