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LUCKY BLOGGER: Racked’s Leslie Price has traded her flats for stilettos, jumping to Lucky as online editor, where her job will be to keep the site fresh. “We’re going to put a lot more original content on the Web site, and that includes slide shows, videos and polls. It’s all about newness,” she said.
At Racked, Price was known for her many posts a day, creating the impression of a bigger staff when she started solo in 2007. The site covers New York City and Los Angeles retail and shopping, and is part of the Curbed Network. “In her time at Racked, Leslie proved herself not just to be an excellent blogger, but a very astute editor and an authority on her corner of the industry, as well,” said Lucky editor in chief Kim France. “I also think that bloggers possess a different set of instincts than print editors do, and having the right one on staff seemed like a very good idea. In addition to which, her enthusiasms mirror ours exactly.”
Meanwhile, Racked plans to go national in the fall, and is looking to add a national editor as well as freelance contributors, said Curbed Network founder Lockhart Steele. Ad revenue at the company has increased, and Racked just signed a deal with American Apparel. (The 25-person company does not discuss profitability, he said.)
Price succeeds Laurel Pinson, who left the company. — Cate T. Corcoran