FRIENDLY COMPETITORS: The August issue of House & Garden carries a Q&A with Martha Stewart that, other than being a rather blatant plug for Stewart's new product collection at Macy's, raises a question: Given that Stewart publishes a magazine that is a rival shelter and design title, why promote the competition? Deputy features director Ingrid Abramovitch, who conducted the interview and actually worked for Martha Stewart Living a decade ago, of course had an explanation: "She's one of the most ambitious makers of houses and gardens, so there were a lot of questions that we wanted to ask her that her own magazine wouldn't delve into." For example, Stewart's own magazine would be unlikely to press her, as Abramovitch did, about whether her time in prison had affected her design aesthetic. The answer, for the curious, is "Not really," though Stewart did offer up some architectural history of the federal penitentiary. — Irin Carmon
Memo Pad
Memo Pad: Look No More... Fickle Teens... Friendly Competitors
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Posted Tuesday June 26, 2007
From WWD Issue 06/26/2007
FRIENDLY COMPETITORS: The August issue of House & Garden carries a Q&A with Martha Stewart that, other than being a rather blatant plug for Stewart's new product collection at Macy's, raises a question: Given that Stewart publishes a magazine that is a rival shelter and design title, why promote the competition? Deputy features director Ingrid Abramovitch, who conducted the interview and actually worked for Martha Stewart Living a decade ago, of course had an explanation: "She's one of the most ambitious makers of houses and gardens, so there were a lot of questions that we wanted to ask her that her own magazine wouldn't delve into." For example, Stewart's own magazine would be unlikely to press her, as Abramovitch did, about whether her time in prison had affected her design aesthetic. The answer, for the curious, is "Not really," though Stewart did offer up some architectural history of the federal penitentiary. — Irin Carmon





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