Women’s Wear Daily
04.16.2014
fashion-memopad
fashion-memopad

Memo Pad: Look No More... Fickle Teens... Friendly Competitors

Youth isn't always everything. In Style has decided to scrap its younger spin-off Your Look, a quarterly fashion and beauty title geared toward 16- to 20-year-old readers.

fashion-memopad/news
The company is also shifting its teen online magazine, Jellyfish, into the older age group of 18 to 25. More details on the closure could not be learned by press time; a Hearst spokeswoman directed calls to National Magazine Company, which could not be reached. — Amy Wicks

FRIENDLY COMPETITORS: The August issue of House & Garden carries a Q&A with Martha Stewart that, other than being a rather blatant plug for Stewart's new product collection at Macy's, raises a question: Given that Stewart publishes a magazine that is a rival shelter and design title, why promote the competition? Deputy features director Ingrid Abramovitch, who conducted the interview and actually worked for Martha Stewart Living a decade ago, of course had an explanation: "She's one of the most ambitious makers of houses and gardens, so there were a lot of questions that we wanted to ask her that her own magazine wouldn't delve into." For example, Stewart's own magazine would be unlikely to press her, as Abramovitch did, about whether her time in prison had affected her design aesthetic. The answer, for the curious, is "Not really," though Stewart did offer up some architectural history of the federal penitentiary. — Irin Carmon
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