Most Recent Articles In Memo PadMost Recent Articles In Memo Pad
"While we continue to be interested in the young consumer, we have decided to focus our development dollars, talent and resources on instyle.com and other brand extensions," said an In Style spokeswoman.
Your Look had its challenges from the beginning. For one, its editor in chief, former Us Weekly fashion director Hayley Hill, left after just one issue, relocating with her family out of New York. Time Inc. editor at large Ariel Foxman, former editor in chief of defunct shopping title Cargo, took over the title. The magazine then morphed into what looked exactly like another People spin-off, Stylewatch, and generally got the thumbs down from media observers.
Nor did the magazine exactly wow advertisers — the first issue carried 24 pages of ads, about half of which already appeared in In Style. The second issue carried just 20 ad pages.
A spokeswoman said Your Look's first issue would clear its 400,000 rate base. In Style sent the spin-off to current 16- to 20-year-old subscribers of In Style and distributed 425,000 on newsstands. The title carries a $3.49 cover price.
— Stephanie D. Smith
FICKLE TEENS: Speaking of youth, it's not only the U.S. teen magazine sector that is under pressure. The U.K. edition of Cosmogirl is the latest title headed for the graveyard. The last issue will be published in August, after nearly six years on newsstands. The National Magazine Company Ltd., a subsidiary of Hearst Corp., decided to shutter the title after undergoing a review of its portfolio, which includes Cosmopolitan, Harper's Bazaar and Esquire. Cosmogirl had a circulation of 131,956 at the end of 2006, according to the British Audit Bureau of Circulations. "We have taken the decision to adjust our publishing structure to provide greater focus on the core clients and audiences served by our publications," said Jessica Burley, managing director.