fashion-memopad
fashion-memopad

Memo Pad: Life of the Party... Home on the Farm... Hoping He's Different...

With the promiscuous celebration of anniversaries, it's no wonder media insiders complain of anniversary fatigue.

The appointments reward two executives who have helped boost ad pages at Food & Wine by 4.4 percent so far this year through September, to 997 pages (comparatively, Gourmet's ad pages have fallen 7.2 percent to 811, and Bon Appétit's pages have grown 10 percent, to 693). However, pages at Travel + Leisure through September have fallen 16.4 percent compared with last year, its 35th anniversary. "They had a bumpy road in 2007, but December was a turning point," said Kyrillos, explaining the issue increased its ad pages 20 percent in part thanks to a special section on India. — S.D.S.

ALL ON BOARD: After Condé Nast and Hearst last week committed to Audit Bureau of Circulations' Rapid Report, where publishers can report circulation figures on an issue by issue schedule, Bauer Publishing and Wenner Media said Friday that they, too, would sign up for the service. Wenner Media will upload circ data for its second-half numbers as they are available. Bauer will start using the service beginning with its January issues, which would provide information for its titles including In Touch and Life & Style. — S.D.S.

NUMBERS REVEALED: Those who doubt the existence of the Men's Vogue reader — that coveted man of refined tastes and freespending ways — finally have some hard numbers to analyze. The magazine quietly released its Audit Bureau of Circulations figures for the first half of 2007, which included three bimonthly issues. The only other public figures previously released covered the last nine months of 2006, which had two bimonthly issues that averaged about 120,000 copies on the newsstand, and one spring issue that was on the newsstand for three months. The new numbers for the first half of 2007 show about a 25 percent drop in single-copy sales, averaging 87,977 copies sold on the newsstand. And while 25 percent fewer consumers opting for a magazine is never cause for celebration, a spokeswoman for the magazine said, "We are very happy with our strong newsstand performance for the first half of 2007 and we continue to build and grow our rate base due to a higher conversion to subscriptions than we had projected."
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