FUR NAOMI: Not about to be laid low in the recession, fur designer Dennis Basso has recruited Naomi Campbell for his fall ad campaign. The pair met when the supermodel dropped by his Madison Avenue store opening six years ago, and were reacquainted this winter at a Saint Moritz party Basso threw at Badrutt’s Palace Hotel. Once the logistics were ironed out, Basso lined up lensman Tom Munro, stylist Patti Wilson and creative director Giovanni Bianco for the Milk Studios shoot.

The designer declined to comment on the media buy, but industry sources estimated the investment is in the mid-six-figure dollar range. The ads will break in Vogue’s September issue, followed by W, Harper’s Bazaar, Elle and Town & Country. “During these economic times, we wanted to take the opportunity to be noticed — to show we are here and here to stay,” Basso said.

— Rosemary Feitelberg