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RED ALERT: The next chapter in the Lady Dior advertising saga, featuring Marion Cotillard, sees the actress continuing her adventures — this time in New York City as “Lady Red.” Print ads, photographed by Annie Leibovitz, are slated to break in August fashion titles and be plastered around Paris during fashion week in October. The cinematic image suggests a double life, as Cotillard stares into a mirror. Coming later in the season is a second scene depicting Cotillard getting ready for her close-up as a femme fatale. The Oscar-winning actress posed atop the Eiffel Tower in a campaign in the fall for the Lady Dior bag, and was also featured in a six-and-a-half-minute thriller for the Internet this spring as Dior puts more star power behind its brand and more intrigue into fashion advertising. A Dior spokeswoman said another online movie is planned for December, but it is not yet shot.
— Miles Socha