So who actually did capture Knievel's last words? According to a Maxim spokeswoman, Jordan interviewed Knievel once on Oct. 1 at his St. Petersburg, Fla., home. Meanwhile, according to a Vanity Fair spokeswoman, "Doug interviewed Knievel three times in person over an 18-month period and had around 10 phone call follow-ups, the last of which was in mid-October." Brinkley interviewed Knievel at his home in Florida and in his hometown of Butte, Mont.
Knievel's spokesman confirmed Maxim had the last coordinated interview in October with the late bike rider. Vanity Fair's piece had been in the works prior to that, and the last in-person interview was in September. And neither magazine should be too upset about Knievel's foreshadowing his own death in their respective interviews. As his spokesman said, "He's been saying that for a while, on separate occasions, for two years." — Stephanie D. Smith
BACK TO BASICS: Hoping to capitalize on the growth of foodie culture, Bon Appétit is remaking itself as a younger, more accessible title. Starting with the January issue, it will introduce a new logo featuring a lowercase font with a rotating color for the "o" and accent mark. "Think of it in fashion terms: We've simply changed and freshened our lipstick, or, perhaps, traded in our pair of sensible shoes for something a little more stylish," editor in chief Barbara Fairchild writes in the editor's letter.