Memo Pad: Kennedy's Time... Tinsley Shopping Reality Show...

Omega is about to add a new face to its roster — only this time around it’s not a star or top athlete: It’s John F. Kennedy in his first-ever ad campaign.

REALITY CHECK: Tinsley Mortimer has created her own version of celebrity reality, which raises the question as to whether lately she’s been starring in her own reality TV series. It certainly looked that way to guests at the opening of Douglas Friedman’s “Lady” exhibit at the Ruffian showroom on Thursday night, where Mortimer arrived to congratulate the fashion photographer with her very own camera crew in tow. An equipment-wielding, five-man team followed the socialite around the tightly packed party, catching her as she chatted with friend Peter Davis and admired the artwork on display. Still, Mortimer denied any speculation of having a reality show in the works, telling WWD the crew was filming for a segment, which would air on Japanese TV (she’s big in Japan). But a member of the socialite’s entourage offered a different story, claiming the footage would be used for a reality pilot that’s being shopped to American networks, including the CW. (A rep for the CW could not be reached for comment.) The project wouldn’t be Mortimer’s first foray into the reality genre: Last spring, it was reported the socialite went before the cameras for an MTV program network executives eventually shelved. And later this year, Mortimer will appear as a guest judge on “The Fashion Show,” Bravo’s upcoming “Project Runway” stand-in.
— Amanda FitzSimons


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