KENNEDY’S TIME: Omega has brand ambassadors such as Nicole Kidman and Cindy Crawford appearing in advertisements, but the company is about to add a new face to its roster — only this time around it’s not a star of the moment or top athlete: It’s John F. Kennedy in his first-ever ad campaign. Omega is basing the worldwide campaign for its Speedmaster chronograph watches around a photograph of the 35th president that was used in cooperation with the John. F Kennedy Library Foundation, which administers the rights to the late president’s name and image. The company chose JFK for a few reasons: He wore an Omega at his inauguration and, while he served as president, America’s first manned space flights took place, and on the final two missions in the Mercury program, two of the astronauts wore Omega Speedmasters. The new Speedmaster timepiece marks the 40th anniversary of landing on the moon, and Omega was the first watch ever worn there. The JFK ad, which features his quote, “We choose to go to the moon,” will debut in the May issue of Interview.
— Amy Wicks
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