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ROY GETS TECH SAVVY: Rachel Roy is partnering with Vogue magazine for an iPhone initiative, which will mark the launch of several of new Roy’s projects. Beginning Tuesday, iPhone users who visit an interactive Web site, M.rachelroy.com, can check out a fall look book from the new Rachel Rachel Roy collection, sold exclusively at Macy’s stores; view three episodes from a documentary, produced by Vogue.TV, featuring scenes from Roy’s life, and enter a contest to win looks from the newly launched collection.
“I really wanted to appeal to my customer by creating a modern, interactive space where girls who love their iPhones could interact with the Rachel Roy brand from anywhere, anytime,” Roy said.
IPhone users can also sign up for e-mail updates from Roy about seasonal trends and new products or visit Roy’s Facebook or Twitter pages.
— Julee Kaplan