fashion-memopad
fashion-memopad

Memo Pad: Just Super... Older; But Slower...

Those models everyone knows on a first-name basis are back with a vengeance; and will be seen very soon in fashion magazines galore.

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JUST SUPER: Those models everyone knows on a first-name basis are back with a vengeance — and will be seen very soon in fashion magazines galore. Miuccia Prada released to WWD a preview of her fall Prada campaign featuring Linda Evangelista dressed in a collection strong on lace and sly gender plays. "We imagined her so beautiful in this collection," the Italian designer said. Steven Meisel photographed Evangelista in a New York studio last April, with Guido Palau in charge of hair and Pat McGrath the makeup. The campaign will first appear in the August issue of Vogue Italia, on newsstands July 4.

Meanwhile, Naomi — as in Naomi Campbell — is the face of Yves Saint Laurent's campaign, shot by Ines van Lamsweerde and Vinoodh Matadin under the direction of YSL designer Stefano Pilati. Images of Campbell, photographed at the fashion house's headquarters on the Avenue George V in Paris, break in August issues of fashion titles.

— Miles Socha

OLDER — BUT SLOWER:
Martha Stewart Living Omnimedia still hopes to launch a magazine aimed at older women, but it's waiting out a tough advertising climate, said MSLO chief creative officer Gael Towey, just after a seminar she gave Liz Claiborne staff Thursday. She confirmed the magazine's working title is M and that a prototype has been produced — the first time anyone at the company has openly admitted to the magazine's existence — but said the time line was unclear given the economic downturn.

Towey's presentation also revealed the company is working on a site called Whole Living in conjunction with its magazine Body + Soul. (The magazine's Web component is already branded as Whole Living, but there is a spun-off beta version in internal use, Towey said afterward.) Meanwhile, her talk to Claiborne staff focused on the visual elements of the Martha Stewart brand, from photographer selection to use of color. When it comes to expanding the reach of that brand, Towey conceded, "We're working against the idea that Martha is a basket and frills person."

She had earlier shown slides of editorial spreads that showed Stewart's magazines could include messy shots of drips and spills. But that relaxation clearly has its limits: Recalling a photo shoot where Stewart posed with chickens, Towey said, "Martha wanted to wash and blow-dry the chickens before the photo shoot." She didn't say whether the domestic diva got her way, but Towey was compelled to clean and cook one of the older chickens later that day.
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