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SLOW SALES: The U.K.’s weekly style magazines seem to have the edge on monthly fashion titles in the battle to maintain circulation, according to half-year figures from Britain’s Audit Bureau of Circulations released Thursday. However, hardly any titles managed to grow their circulation significantly during the period.
U.K. weekly Grazia, which is published by Bauer, notched up a 0.7 percent increase in total circulation (which combines subscription, newsstand sales and free distribution) to 228,694 for the six months to the end of June, compared with the same period last year, while Look, a style and celebrity weekly published by IPC Media, saw a 2.6 percent increase to 315,410. More, a young women’s celebrity weekly published by Bauer, posted a 17.3 percent circulation rise to 190,708, after a relaunch last year.
In contrast, U.K. Glamour’s circulation fell 4.6 percent year-on-year to 526,145 — though it does remain the biggest selling title in ABC’s women’s lifestyle and fashion category. Vogue’s circulation fell 4.8 percent to 210,435; Elle’s declined 4.1 percent to 195,192; Marie Claire’s was down 9.9 percent at 285,307, and Tatler fell 5.6 percent to 85,064.
But there were some brighter spots in the monthly market – In Style U.K., published by IPC, saw a 1.2 percent rise year-on-year to 182,989, following last year’s redesign of the magazine and Eilidh MacAskill’s appointment as editor in December. Harper’s Bazaar, published by Natmags, a subsidiary of Hearst, saw a rise of 0.5 percent to 109,646 and U.K. Vanity Fair also rose 0.5 percent to 101,698.
In terms of the men’s titles, lad mags had the toughest six months. Circulation of IPC’s Loaded fell 23.8 percent to 72,679 year-on-year, while Bauer’s FHM fell 16.2 percent to 235,027. The risque men’s weeklies Nuts and Zoo respectively posted declines of 24.6 percent to 188,532 and 31.2 percent to 111,012. Condé Nast’s GQ saw a 7.7 percent fall in circulation to 120,019, while Esquire, published by Natmags, saw a 9.3 percent decline to 52,705.
— Nina Jones