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Memo Pad: Jon Hamm's Moment... Businessweek Sale Seen Heating Up...

Memo Pad: Jon Hamm's Moment... Businessweek Sale Seen Heating Up...

by WWD Staff

Posted Friday August 14, 2009

From WWD Issue 08/14/2009

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Jon Hamm of “Mad Men.”

Photo By Jamie McCarthy/Getty Images for Banana Republic

NO IMPERFECTION REVEALED: Be it the critical acclaim and copious marketing budget of “Mad Men,” the retro mystique of his character Don Draper, or let’s face it, Jon Hamm’s chiseled physique and personal charm, the actor is undeniably having a moment. True, he and his co-star were bumped from the cover of Vanity Fair, but the extended Annie Leibovitz shoot made it in, and Hamm has lately been ubiquitous on the talk show and Q&A circuit, dispensing pitch-perfect anecdotes and somehow managing plausible self-deprecation.

All of this inspired Dave Itzkoff to wonder on The New York Times’ ArtsBeat blog Wednesday, “Is Jon Hamm really human or is he an incredibly lifelike cyborg sent to earth from the planet Perfectotron?” On TheAwl.com, Alex Balk complained, “Jon Hamm is ruining it for the rest of us.”

At a Wednesday evening screening of the Season Three premiere episode hosted by Banana Republic, which partnered with the show for window displays in nearly 500 stores, Hamm politely declined to furnish evidence of an imperfection, essentially asking a reporter to take his word for it.

The show’s omnipresence has reached fever pitch — Sesame Street recently said it will parody “Mad Men” — and fashion is happily participating. “I get a lot of e-mails and photos of people that are dressing like me,” said Hamm, meaning his character. “That was pretty strange. People will say to me, ‘Oh, I just saw you in a mall.’”

Is he so easily imitated? “I guess it’s pretty easy,” said Hamm, ever quick to evince modesty. “Slick your hair back, put a nice suit on, and you’re ready to go.”

— Irin Carmon

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